.New Delhi: Boldfit, a direct-to-consumer (D2C) health and fitness label has actually onboarded Indian cricketer KL Rahul as a brand name ambassador and also a financier in the company, it showed ETRetail.Without revealing the exact portion of stake the cricketer has actually taken, the provider stated it is a sizable and also strategic investment.This partnership targets to take advantage of KL's astounding appeal, especially amongst young people and also exercise fanatics, to increase Boldfit's dip untrained markets as well as demographics throughout India.Sharing regarding the brand name's growth plannings, Pallav Bihani, founder as well as chief executive officer of the company said, "Our company are actually going all-in on expanding our activewear and footwear types, which are readied to redefine the exercise market. These sectors are our future growth engines." Presently, exercise and yoga exercise accessories drive the majority of Boldfit's sales, Bihani shared.In the fiscal year 2022-23, the D2C brand name achieved an income of Rs 73 crore. Along with critical initiatives as well as this relationship, the label targets to reach out to a profits of Rs 500 crore by FY26. Established in 2018, it presently serves over 1 crore consumers annually as well as strives to grow this range to 5 crore through this relationship. Also, it is boosting its supply chain framework to guarantee fast shipment and also constant product availability.Looking onward, the D2C start-up counts on an eruption in on-line traffic, social networking sites interaction, and higher purchases all over our main categories.
Published On Aug 1, 2024 at 10:46 PM IST.
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